⎯⎯⎯ Strategy is the brand's spine. Everything else — identity, content, campaigns — only works when the thinking behind it is right.

Building brands end to end — strategy, identity, content and growth.

Based in Madrid, 12+ years across Europe, the US and the Middle East.

Highlights

View All

Highlights

View All

Brand Creation & Digital

Estiro

Brand Creation & Digital

Estiro

360º Marketing and Art Direction

Balmaseda Concept Store

360º Marketing and Art Direction

Balmaseda Concept Store

Social Content and Web

Balmaseda Atelier

Social Content and Web

Balmaseda Atelier

Brand & Content

Parole

Brand & Content

Parole

Corporate Rebranding

FRV

Corporate Rebranding

FRV

Portrait of woman in red with glowing skin and holding tennis racket

Rebranding & Web

HDQ

Rebranding & Web

HDQ

Expertise

[4]

One thread runs through everything: strategy first. I move fluently between the boardroom and the creative side — concept, direction and execution that actually serve the business.

An abstract shape that representative of Art Direction

Brand Strategy & Creative Direction

Brand platforms, naming, positioning and verbal identity. I shape the concept and direct designers and agencies through execution — so the idea survives the process intact.

Brand Strategy & Creative Direction

Brand platforms, naming, positioning and verbal identity. I shape the concept and direct designers and agencies through execution — so the idea survives the process intact.

Communications & Content

Content strategy, social media and community management with a distinct voice per brand — plus media relations, agency briefing and PR. From bridal ateliers to taberna humour to corporate narrative: tone is a strategic decision, not an afterthought.

Communications & Content

An abstract shape that representative of Film & Motion

Digital Marketing & Growth

Paid media on Meta and Google, email marketing, delivery-platform strategy and performance analysis. Creativity measured in results, not likes.

Digital Marketing & Growth

Paid media on Meta and Google, email marketing, delivery-platform strategy and performance analysis. Creativity measured in results, not likes.

Web & Digital Experiences

Design, content and build of websites and landing pages — backed by formal training in graphic design and audiovisual production, so nothing gets lost between brief and screen.

Web & Digital Experiences

Design, content and build of websites and landing pages — backed by formal training in graphic design and audiovisual production, so nothing gets lost between brief and screen.

[Naming]

2016

Almar Water Solutions

[Naming]

2016

Background

[12]

Before going independent: twelve years, studying and working inside global institutions, corporations and agencies, on three continents.